To stand out, your ad headline needs to mirror the visitor’s end goal (similar to the bridge after bridge copywriting formula). Though using the keywords you’re bidding on is important for Quality Score, when everyone (your competition included) is using the same keywords, you don’t really attract much attention. This is the first thing a visitor will read after all. When it comes to writing ad headlines, most businesses start and stop at plugging in keywords. Show viewers how you’ll solve their problem In this post, I’m going to show you four powerful tactics anyone can use to write stellar ad copy. More of an auditory learner? Check out our Goal Talk Podcast episode on The Do’s and Don’ts of Writing Effective Ad Copy When you’re paying Google and Facebook tens of dollars for a single click, it’s crucial that you write ad copy that can push and persuade people. Small changes in your ad response rates can trigger massive improvements in your profitability. If you want to grow your business online, what is the one thing you need the most?Īnd for most businesses, the fastest way to get more traffic is through advertising.ĭigital advertising is a game of inches.
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